o u r  p o r t f o l i o   t h e w h i t e r o o m . c o m The muse of Elaris co-founder Rory O'Connor, thewhiteroom.com is a forum for his travel photography. Created with a major database development product to be scaleable and flexible, thewhiteroom.com is a continually evolving project. Visit thewhiteroom site at http://www.thewhiteroom.com/. o t h e r  s i t e  c o n t r i b u t i o n s Prior to co-founding Elaris, Rory O'Connor served as Webmaster for PURELL.com and handled the Internet strategy, marketing strategy, and project-management for the commerce site Well Being Solutions. Elaris member James Smith also handles interface development for the all-Flash Investment-related site Local Knowledge. r e l e v a n t  a r t i c l e s Sell It! - E-commerce information site with articles on e-tail web development featuring Rory O'Connor. Search for "rory". E-Commerce Today - E-commerce information site with article on e-tail development by Rory O'Connor. Search for "shopirish". This article is also included in the book "Make My Site Sell!",1998 Ken Evoy. Contact us now!